Download my resume*
*Because I refer to past jobs in this blog, I have omitted company names on this version of my resume. Please contact me directly for the complete version.
NORM ELROD
Jackson Heights, NY
joblessandless[at]gmail[dot]com
www.joblessandless.com
PROFILE:
Digital Media Consultant and Marketing Manager with Marketing and Information Systems MBA and 5 years of experience developing and implementing corporate marketing strategies that promote growth in changing markets
• Marketing
• Social Media
• Search Engine Marketing (SEM)
• Market Research
• Project Management
• Packaging Development
• Public Relations
• Writing/Editing
EXPERIENCE:
Digital Media Consultant, Jackson Heights, NY, 2007 – present
Online Retailer
• Devised and implemented SEO strategy for leading online retailer of quirky office supplies
• Increased search traffic for holiday season by 40%, year over year
Independent Record Label
• Researched and developed site redesign strategy for independent record label that releases Broadway scores and cast albums
JoblessandLess.com
• Built personal blog into major resource for unemployment experience, averaging thousands of visitors/month
• Perform search engine optimization (SEO), social media marketing and website maintenance, achieving over 4000 relevant links, top-3 search results for targeted keywords and Google PageRank of 5
• Gained coverage in The New York Times, The Wall Street Journal, the New York Post, Metro New York, the AARP Bulletin, the Cho Sun Daily in South Korea and Gannett News Service article syndicated nationwide; featured on NY1, TV4 in Sweden and NHK in Japan
• Established content syndication deal with International Business Times; wrote guest articles for The Wall Street Journal blog “Laid Off and Looking” and Salon
Search Engine Marketing Agency, New York, NY, 2007 – 2008
Marketing Manager
• Directed corporate marketing department for top-ten search engine marketing agency, overseeing budgets, multiple vendors and staff of two
• Developed and executed marketing strategies and tactics, including social media, online and traditional advertising, PR, conferences, collateral and case studies
• Evaluated and initiated overhaul of corporate branding and reputation to expand market awareness, generate potential client leads and upgrade client base
• Managed press and analyst relations to improve corporate image and brand awareness; achieved placements in important industry resources, such as ClickZ and Forrester Research reports
Market Research Company, New York, NY, 2006 – 2007
Product/Marketing Manager, Entertainment
• Headed cross-functional project teams to build and improve market research products that examine consumer brands and media and music consumption habits
• Defined and executed marketing strategies for market research products, such as target audience, positioning, competitive set, pricing and packaging
• Steered day-to-day implementation and growth of marketing programs, including collateral, internet, PR and direct mail
• Initiated revenue-generating ideas, such as repackaging databases for smaller customers, and cost-cutting measures, such as upgrading software to increase data processing efficiency
Major Record Label, New York, NY, 2002 – 2006
Packaging Manager
• Managed packaging development process across Marketing, Creative, Production, A&R, Copyright and New Technology departments for CDs and DVDs from multi-million selling artists
• Supervised packaging development staff and liaised with other departments to streamline workflow, upgrade standards, maximize efficiency and solve problems; simplified company approval process to significantly improve turnaround time for projects
• Spearheaded development of marketing and point-of-sale materials, market research aids and company-wide style guides for new industry software formats
TRAINING:
Advertising Week, New York, NY, 2008 – 2009
Search Engine Strategies (SES), New York, NY, 2008 – 2009
Search Marketing Expo (SMX), New York, NY, 2008 – 2009
Practical Product Management Training, 2006
Management Essentials Leadership Training, 2003
EDUCATION:
Fordham University, New York, NY, 2001 – 2005
Master of Business Administration, Marketing and Information and Communications Systems
• 3.98 GPA, 700 GMAT (93rd percentile)
• Member of Marketing Society and Media and Entertainment Alliance
Franklin & Marshall College, Lancaster, PA, 1990 – 1994
Bachelor of Arts, Economics
