Resume

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NORM ELROD

Jackson Heights, NY
joblessandless[at]gmail[dot]com
www.joblessandless.com

PROFILE:

Digital Media Consultant and Marketing Manager with Marketing and Information Systems MBA and 8 years of experience developing and implementing corporate marketing strategies that promote growth in changing markets

• Social Media
• Search Engine Marketing (SEM)
• Marketing
• Product Management
• Project Management
• Market Research
• Public Relations
• Writing/Editing

EXPERIENCE:
Digital Media Consultant, Jackson Heights, NY, 2007 – present

Digital Marketing Agency
• Write advertising copy, how-to demonstrations and website descriptions for major cellphone carrier’s smartphone launches
• Manage digital file organization, testing and quality assurance for Flash website and Android application development

Community Culture Magazine and express kamagra delivery Website
• Edit online content and implement SEM strategy for website and magazine covering culture in Queens neighborhoods

Search Engine Marketing Website
• Reported on the most important and attended SEM conference for the industry’s leading resource

Social Media Website
• Write about intersection of SEM and Social Media for major social media resource

Online Retailer
• Devised and implemented search engine optimization (SEO) strategy for leading online retailer of quirky office supplies
• Increased holiday season search traffic by 40%, year over year

JoblessandLess.com
• Built personal WordPress blog into major resource for unemployment experience, averaging thousands of visitors/month
• Perform search engine optimization (SEO), social media marketing and website maintenance, achieving over 4000 relevant links, top-3 search results for targeted keywords and Google PageRank of 5
• Developed myself into expert media resource, covered in The New York Times, The Wall Street Journal, the New York Post, Metro New York, the AARP Bulletin, the Cho Sun Daily in South Korea, Left magazine in Italy and Gannett News Service article syndicated nationwide; featured on NPR, CBS News, NY1, RT TV, TV4 in Sweden and tablet kamagra NHK in Japan
• Established content syndication deal with International Business Times
• Published articles for The Wall Street Journal blog “Laid Off and Looking” and Salon

Search Engine Marketing Agency, New York, NY, 2007 – 2008

Marketing Manager
• Directed corporate marketing department for top-ten search engine marketing agency, overseeing budgets, multiple vendors and staff of two
• Developed and executed marketing strategies and tactics, including social media, online and traditional advertising, PR, conferences, collateral and case studies
• Evaluated and initiated overhaul of corporate branding and reputation to expand market awareness, generate potential client leads and upgrade client base
• Managed press and analyst relations to improve corporate image and brand awareness; achieved placements in important industry resources, such as ClickZ and Forrester Research reports

Market Research Company, New York, NY, 2006 – 2007

Product/Marketing Manager, Entertainment
• Headed cross-functional project teams to build and improve market research products that examine consumer brands and media and music consumption habits
• Defined and executed marketing strategies for market research products, such as target audience, positioning, competitive set, pricing and packaging
• Steered day-to-day implementation and growth of marketing programs, including collateral, Web, PR and direct mail
• Initiated revenue-generating ideas, such as repackaging databases for smaller customers, and cost-cutting measures, such as upgrading software to increase data processing efficiency

Major Record Label, New York, NY, 2002 – 2006

Packaging Manager
• Managed packaging development process across Marketing, Creative, Production, A&R, Copyright and New Technology departments for CDs and DVDs
• Supervised packaging development staff and liaised with other departments to streamline workflow, upgrade standards, maximize efficiency and solve problems; simplified company approval process to improve turnaround time for projects by 20%
• Spearheaded development of marketing and point-of-sale materials and company-wide style guides for new industry software formats

TRAINING:
Search Engine Strategies (SES), New York, NY, 2008 – 2010
Search Marketing Expo (SMX), New York, NY, 2008 – 2009
Practical Product Management Training, 2006
Management Essentials Leadership Training, 2003
EDUCATION:
Fordham University, New York, NY, 2001 – 2005

Master of Business Administration, Marketing and Information and Communications Systems
• 3.98 GPA, 700 GMAT (93rd percentile)
• Member of Marketing Society and Media and Entertainment Alliance

Franklin & Marshall College, Lancaster, PA, 1990 – 1994

Bachelor of Arts, Economics

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