Jobless and less (arbetslös och mindre) goes international

Sweden has given us so much over the years, but nothing as important as Ikea. The store, for the 12 or so people who live under a wifi-enabled rock, sells stylish furniture and home goods for people on a budget. I don’t know a single person whose home doesn’t include an Ikea product. In fact, all of Sweden’s major exports can and should be experienced and enjoyed through Ikea.

The Ivar shelving unit is perfect for proudly displaying Dolph Lundgren‘s groundbreaking cinematic masterpieces on DVD. The Kassett CD box easily stores the ABBA, Yngwie Malmsteen and Swedish Death Metal CDs you’ve long since digitized and uploaded to 17 different devices. Fine Swedish media – like fine wine – is best enjoyed reclining on a comfy Ektorp couch with feet up on a Leksvik coffee table. When hunger strikes, whip up a tasty smorgasbord of Swedish meatballs, which always taste better on Ljuvlig plates and Busig cutlery. And two weeks later, when your Ikea products break, you can take them out back and blow them up with Swedish-invented dynamite. The cycle of life – and capitalism – begins again.

Add in some more cliches and extra consonants, and America is really in the hole on this one. What have we given Sweden in return… a real estate bubble, unemployment, Rock of Love Bus with Bret Michaels? We should be ashamed of ourselves. America has a major trade deficit with our Nordic friends. But that’s all about to change.

I was interviewed earlier in the week by a New York-based correspondent for Sweden’s TV4. The news segment, for all the non-Swedish speakers about, discusses how the current economic downturn is hitting the more educated much harder than it is the less educated. The piece aired yesterday, I believe, kicking off the giving back. Sweden now knows the glory of Jobless and Less. In the coming days, weeks, months and years of unemployment, my expert and insightful commentary should repay our country’s debt in full, and then some.

The video is above for your viewing pleasure.

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  1. Erin wrote:

    Norm you look great! and the apartment looks fabulous!! That Petrie sofa looks awesome on TV!! 🙂

    Saturday, April 11, 2009 at 10:52 am | Permalink
  2. triana wrote:

    what the hell does “hitting the more educated much harder than it is the less educated” mean? dang…

    they should have had you bent over scratch-and-win lotto cards rather than reading the NY Post.

    and yeah, the apt did look great 🙂

    Sunday, April 12, 2009 at 1:14 pm | Permalink
  3. Melinda wrote:

    Nice IKEA console in your living room!

    Also, I can read the subtitles and learn how to speak Swedish.

    PS, everything I hear in the Swedish language now sounds like names of IKEA furniture.

    Sunday, April 12, 2009 at 6:21 pm | Permalink
  4. Johnhenion wrote:

    Livin’ the dream Norm! I’ve lived my whole life with one goal – to get on swedish TV….Love it!

    Tuesday, May 26, 2009 at 2:54 pm | Permalink

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