Search Engine Strategies affords the chance to learn and network

My chance to learn more about search marketing.

My chance to learn more about search marketing.

This upcoming week may turn out to be the busiest of unemployment so far. In addition to lunch meetings, networking events and the usual job search activities, I will be attending Search Engine Strategies (SES) in midtown. This event is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. And this year we can add to the list at least one unemployed but excited and enthusiastic blogger who’s looking to learn and network.

I’ve been to SES before, as a representative of a previous employer. It was up to me to organize and set up the company’s conference booth and check out the competition. My responsibilities, though educational in their own right, didn’t leave much time for attending seminars and events. This time around I’m free to come and go as I please. Learning from experts and networking with industry people can only help my job search. And I intend to take full advantage.

Marketing is my chosen field, but much of the work seems to have disappeared lately. The economy decided to throw itself a nice big recession, and invite everyone. Companies always cut back on marketing jobs when money goes away. The approach seems almost counter-intuitive, given the opportunity to reach your consumer with less chatter to distract them.

The few job openings I’ve encountered often have something to do with search engine marketing (SEM). SEM, for those who don’t know, is a type of internet marketing that aims to improve a website’s visibility in search engine results. This includes search engine optimization, paid placement, contextual advertising and paid inclusion. Running Jobless and Less has taught me quite a bit, and business contacts have been extremely generous in explaining things further. I still don’t know as much as I’d like to though. Do we ever? And the more I learn, the more I realize how much is left to learn.

A conference is a great opportunity to network in your chosen industry. Everybody is there at least partly for that purpose. Finding a job may be rough going in this market, especially given my still somewhat limited knowledge, but connecting with people possibly in a position to help can’t hurt. We’ll see what happens.

Be Sociable, Share!
If you enjoyed this post, make sure you subscribe to my RSS feed!

6 Trackbacks/Pingbacks

  1. […] What often happens is that after a while, new website owners don’t receive any Search Engine Strategies affords the chance to learn and network – joblessandless.com 03/23/2009 My chance to learn more about search marketing. This upcoming week […]

  2. Articles about SEO as of March 23, 2009 | The Lessnau Lounge on Monday, March 23, 2009 at 11:39 am

    […] in-depth research to better understand the constantly changing world of e-commerce in order Search Engine Strategies affords the chance to learn and network – joblessandless.com 03/23/2009 My chance to learn more about search marketing. This upcoming week […]

  3. JoblessandLess (Norm Elrod) on Monday, March 23, 2009 at 12:38 pm

    New blog post: Search Engine Strategies affords the chance to learn and network http://tinyurl.com/d7esbt

  4. […] Search Engine Strategies affords the chance to learn and network … […]

  5. […] Search Engine Strategies affords the chance to learn and network … […]

  6. […] Search Engine Strategies affords the chance to learn and network … […]